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Syfe

— Rebrand and Collaterals 2023-2025

www.dreamcore.com.sg/

Syfe is an investment platform offering simple, smart, and affordable financial solutions in one place. During my time there, I was responsible for brand guardianship across the business, ensuring consistency in tone, messaging, and visual identity while working closely with cross-functional teams. I led design direction across brand guidelines, layouts, and advertising, keeping the brand clear, cohesive, and product-forward across all touchpoints.

I also led the ideation and execution of marketing campaigns and brand work across digital and physical channels, including managing Syfe’s digital and social presence. This extended to coordinating campaigns and events with internal teams and external partners to strengthen brand presence and engagement.

Tags: Art Direction, Corporate
All Rights Reserved to Jasmine Ho, 9689—6977