RJ Paper Pte Ltd
— Rebranding and Identity 2018
www.rj-paper.com/“We are the trusted partner for thousands of designers, creators, artists and makers since 1987. It’s part of our mission to continue doing that so don’t hesitate to approach us for help. It’ll give us great joy to join you on your journey.” — RJ Paper
The objective of the project was to future-proof RJ Paper and to make sure the brand stayed relevant especially in a overly digital age.
The strategy was to amplify RJ Paper’s love and support for the creatives by actively engaging customers both new and existing. With this in mind, RJ’s whole brand mission is to provide exceptional services and materials to help materialise dreams. They would always play the support role, as a canvas to hold more important subjects. To do their best to nurture creatives by fostering connections and opportunities and provide advisory and quality offerings.
This Project was done under Somewhere Else.
Tags: Branding and Identity, Graphic Design, Art Direction, Logo
![The logomark is retrieved and is updated from the original logo. It could be used with or without the tagline when legibility becomes an issue.](https://freight.cargo.site/t/original/i/b2a9c86158d3a035abf53adcf92de9ebc34a75b32d718efc3aa8976545f7f515/RJ-PaperLogo-Comparison-200416-01.jpg)
![Key touchpoints — A systematic guide for RJ Paper](https://freight.cargo.site/t/original/i/bf63114c8e209eb6a8780744652ee53bd16626565162679c48869317392c1aec/RJ-PAPERBrand-Guide-190417.jpg)
![RJ Paper's Brand Identity remains clean, simple, and never overtaking.](https://freight.cargo.site/t/original/i/e9123f26d4193f3e2e431fb9e49d9b835b24c3e316ac913096eaae672ef6d851/Essential-Stationery-Mockup.jpg)
![Compact Swatch Kit — A new set of swatches easily accesible to all designers especially students and up coming professionals.](https://freight.cargo.site/t/original/i/860beda3d5bea5aad6369ee688bbaa5dcafb302a8e50a7ec6c67907c16a7ccf3/20181207-PaperA22647Ab-1.jpg)
![20 artists were selected to be for this batch of swatches and would be updated as a new batch gets pressed.](https://freight.cargo.site/t/original/i/bf2990224336e0a5e14451f2b453fb9f653dc7d1511662323752bcbbdf538845/20181207-PaperA22594Ab.jpg)
![The swatch covers aim to feature promising new creatives and let to show and inspire.](https://freight.cargo.site/t/original/i/461907ccc1880327f95e4b95f47ef53a0248ee7c9f8c6ea59112747b5dae87b7/RJDocumentation200417.gif)
![Namecards give advice to help educate and support people who receives them](https://freight.cargo.site/t/original/i/34d4a6be5c0a35b680eda1e9274ec51716fe7e2cbe5f0ba090ad218ff93e91f9/RJDocumentation191218-01.png)
![](https://freight.cargo.site/t/original/i/4c8704f768d8403fc80aa5205f43b8afc03cf2b947ed84184567f22984ce09aa/Screenshot-2020-04-17-at-2.09.59-AM.png)
![Paper Guide found in swatch kit](https://freight.cargo.site/t/original/i/87c768a4758cf22b9d09b81f4c20a6a3ea28ac55fdbc395611cc92187f0a8c67/Artboard-19.gif)
![2 Kraft Paper Patterns (Paper Guide Pages & The RJ Logo)](https://freight.cargo.site/t/original/i/1feaed91a86f723335fa29b7db6395e739295db5dd95220474efe715e3762dd6/Kraftwrap-Mockups_1.jpg)
![Working with UX/UI, Digital branding studio, Convey, the website is made suited to how customers pick and choose paper.](https://freight.cargo.site/t/original/i/eb895504dc78a2cc1675828a0fbff47a92df10eec6e9e79fa53787a4b4b728ed/RJDocumentation191218-02.png)