Capella Hotel Group

— Brand Guidelines January 2021

Extending a set of brand guidelines by first putting a point-of view that would emerge in all touch points through their visual identity and service.

With a brand that grows bigger everyday, Capella works with different departments and agencies that would interpret their core in different ways. Working with a stratgist, we first identified areas that needed the most practical guidance, and extended existing frameworks for executing the brand in its truest form.

Tags: Brand Guidelines, Corporate

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