Capella Hotel Group
— Brand Guidelines January 2021
capellahotels.com/enExtending a set of brand guidelines by first putting a point-of view that would emerge in all touch points through their visual identity and service.
With a brand that grows bigger everyday, Capella works with different departments and agencies that would interpret their core in different ways. Working with a stratgist, we first identified areas that needed the most practical guidance, and extended existing frameworks for executing the brand in its truest form.
Tags: Brand Guidelines, Corporate
